Calling All Creatives
External Campaign Development.
To celebrate 75 years of A Story in Every Bottle, Riebeek Cellars connected with the young artists of South Africa through sharing the love of art & wine in the “Calling all Creatives” campaign.
Artists were encouraged to tell us their story in every bottle through an artform of their choice. The lucky winner walked away with 75 bottles of wine!
75 Jaar van Stories
Internal Campaign Development.
Riebeek Cellars celebrated their 75th Birthday in 2016 and Blueberry Creatives was asked to come up with an internal campaign to advertise their massive birthday celebration. The printed poster invitation featured a wine and music pairing as well as the Riebeek Cellars timeline which was folded to house a CD with all the most popular songs through the ages.
Other elements included a digital invitation, a printed booklet for all the attendees, as well as wine label designs. It was a fun campaign to work on and we loved bring the nostalgia of Riebeek Cellars to life.